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Engaging Multimedia Storytelling

Audience Snapshot

#1

Destination for Opinion Leaders for 16 years 1

SOURCE:
2020 U.S. Opinion Leaders, Erdos & Morgan. Rank versus 371 measured print, broadcast & cable programs, and digital media.

SOURCE:

164.2M

The New York Times digital reaches 164.2M online users globally 2

SOURCE:
SimilarWeb, January 2021, worldwide traffic

58%

Over half of The New York Times U.S. audience is made up of Gen Z and Millennial readers3

SOURCE:
MRI Fall 2020, U.S. Adults 18+, New York Times Weekday/Sunday newspaper or visited nytimes.com in past 30 days

$1.4 trillion

The New York Times affluent visitors wield over $1 trillion in total buying power 4

SOURCE:
Ipsos Affluent Fall 2020, U.S. Adults 18+ w/ HHI $125K+, total brand footprint (past 30 days)

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