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Engaging Multimedia Storytelling

Audience Snapshot

#1

Destination for Opinion Leaders for 15 years 1

SOURCE:
2019 U.S. Opinion Leaders, Erdos & Morgan. Rank versus 370 measured print, broadcast & cable programs, and digital media.

151M

The New York Times digital reaches 151M online users globally2

SOURCE:
Comscore Media Metrix® Multi-Platform, Total Digital Population June 2020. Europe includes: UK, IT, FR, ES, DE / APAC includes: TW, SG, MY, JP, HK, AU, IN. MEA & LATAM are desktop only.

60%

Over half of The New York Times U.S. audience is made up of Gen Z and Millennial readers3

SOURCE:
MRI Fall 2019. U.S. Adults 18+. New York Times Weekday/Sunday newspaper or visited nytimes.com in past 30 days

$1.4 trillion

The New York Times affluent visitors wield over $1 trillion in total buying power 4

SOURCE:
Ipsos Affluent U.S. Survey, Adults 18+, HHI $125K+, The New York Times total brand footprint (past 30 days)

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